15. April 2009
Having been appointed to the NHS London account early this year we've just launched the first of two integrated campaigns.
This campaign highlights the dangers of measles and encourages parents to get the MMR jab for their kids to stop the disease spreading further. During the pitch we uncovered the key stat that 1 in 10 kids who suffer from measles will end up in hospital and this is the key message from the campaign. Already it's proving a big success with numerous primary care trusts supporting the campaign that spans outdoor, press, dm, door drops and information for doctors to use in their surgeries.
